The Hearts BBQ Backpack Giveaway began in 2020 with a simple but powerful idea — neighbors helping neighbors.
When Sharleene Jacques recognized a growing need in the Abilene community, she started small, providing 30 backpacks to local students. What mattered most wasn’t the number — it was the impact.
Each year, the need grew — and so did the community’s response. As more families, volunteers, and local businesses stepped in, the Backpack Giveaway quickly became more than a supply drive. It became a tradition rooted in generosity, dignity, and shared responsibility.
Today, the Hearts BBQ Backpack Giveaway is an expected and deeply needed annual event, where families come not only to receive backpacks, but to gather, connect, and feel the love of the Abilene community. For a few meaningful hours, children leave prepared for school — and reminded they are supported.